Wednesday, November 6, 2013

Business Plans and Other Works of Fiction - Scott Anthony - Harvard Business Review

Business Plans and Other Works of Fiction - Scott Anthony - Harvard Business Review:
I like the Microsoft Fiction:
And then they used Microsoft’s most popular products to produce what they thought was a business plan. But it actually was a kind of fiction built in three chapters: an Excel spreadsheet with sophisticated analyses showing breathtaking financial potential, a PowerPoint document blending facts and figures with compelling videos and pictures, and a Word document summarizing all of it in prose so lucid Malcolm Gladwell would shed a tear.
But why Mr. Gladwell?

Key question to ask:
“Who is your first customer?”
I would combine this with Steve Blank' "get out the building". Spending too much time with the imaginary customers is, a work of fiction.  

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