Monday, November 11, 2013

Apple maps: how Google lost when everyone thought it had won | Technology | theguardian.com

Apple maps: how Google lost when everyone thought it had won | Technology | theguardian.com:

Apple's maps have turned out to be a hit with iPhone and iPad users in the US - despite the roasting that they were given when they first appeared in September 2012.

But Google - which was kicked off the iPhone after it refused to give Apple access to its voice-driven turn-by-turn map navigation - has lost nearly 23m mobile users in the US as a result.
The Guardian puts "Default behaviour" as the explanation. We need a behavioral economist in Google.

No comments:

Post a Comment