I have to blog this as a follow up. Malcolm Gladwell hits back:
But before he repurposes his complaints about David and Goliath a fourth time, he should remember two things. First, that the world is not improved when those who create knowledge condescend to those who try to popularize it. And second, criticism that takes the form of “there is only one way to write a book, and it is my way” is not actually criticism. It is narcissism.The two points here are weak. It is not that "those who create knowledge condescend to those who try to popularize it". It is those who try to advocate an agenda (or selling books) by popularizing knowledge inaccurately get criticized.
Second, there are many ways to write a book, and each of them should have “coherence, consistency, and neatness of argument", which Mr. Gladwell thinks are less important to readers because he is telling a story.