Wednesday, September 11, 2013

Daring Fireball: Thoughts and Observations on Today's iPhone 5C and 5S Introduction

Daring Fireball: Thoughts and Observations on Today's iPhone 5C and 5S Introduction:

They offer three phones:

  • This year’s, with the latest technology.
  • Last years’s, starting $100 lower.
  • The two-year-old model, with meager storage, free on contract, $200 lower unsubsidized.
It’s just that instead of putting the year-old iPhone 5 in slot #2, they’ve created the 5C to debut in that slot.

"The Lexus to the 5C’s Toyota; the Banana Republic to the 5C’s Gap. (The 4S is Old Navy.)"
It makes sense.
There is a more detailed "strategy" analysis.

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