Monday, September 16, 2013

Brainstorming Is Dead; Long Live Brainstorming - Forbes

Brainstorming Is Dead; Long Live Brainstorming - Forbes:
"What our experiences and the critics of brainstorming fail to realize is two-fold: 1) brainstorming is typically never done properly and 2) brainstorming isn’t a stand-alone process."
Well, if something as great as "brainstorming" is "typically never done properly", that is THE problem. A good methodology should be a methodology that could be easily understood and implemented. If it needs a Ph.D. in brainstorming to facilitate, it fails right there.
I agree with the second point. It is just one piece of the puzzle. Many more are needed to put it together.

Further reading:
The Rise of the New Groupthink By SUSAN CAIN

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