"What our experiences and the critics of brainstorming fail to realize is two-fold: 1) brainstorming is typically never done properly and 2) brainstorming isn’t a stand-alone process."Well, if something as great as "brainstorming" is "typically never done properly", that is THE problem. A good methodology should be a methodology that could be easily understood and implemented. If it needs a Ph.D. in brainstorming to facilitate, it fails right there.
I agree with the second point. It is just one piece of the puzzle. Many more are needed to put it together.
The Rise of the New Groupthink By SUSAN CAIN
Neuroscience Sheds New Light on Creativity By Gregory Berns